Businesses expect economic boost from football - FOX34 Lubbock

Businesses expect economic boost from football

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LUBBOCK, Texas -

The decision to play the Big 12 football season doesn't just impact Texas Tech players and coaches. Several businesses surrounding campus also count on the revenue and foot traffic the games bring in.

It doesn't get much closer to campus than The Matador, the "Official Gameday Retailer of Texas Tech Athletics". Owner Steve Massengale said football season is vital to the success of his business. 

"This is it, this is the time, this is everything for us," Massengale said. "From August to December, we have to do everything we can to take advantage of it regardless of the restrictions we're living under right now, we have new product coming in and we certainly expect our sales to spike during this period of time."

The bars on Broadway have struggled during the pandemic, Massengale said that is also true for his shop. 

"When you're not playing ball, we're not selling a lot of merchandise," Massengale said. "Athletics generates a lot of interest in buying logo-type gear, so we're just really excited that we're going to be able to play football in Lubbock, Texas."

Massengale said the intersection of Broadway and University is, in some ways, the heart of Lubbock.

"When people come from out of town and visit Lubbock, they like to come here," Massengale said. "They like to eat at the Broadway, University area, they like to shop at the Broadway, University area and they like to go across the street and take pictures at the seal, and see the beautiful entrance to Texas Tech University."

Not only will shops, restaurants and hotels around Texas Tech begin to thrive again, but Lubbock Chamber of Commerce president Eddie McBride said the economy should too.

"I think it's fair to say that it's still going to be a couple million dollar weekend whenever we have a 25 percent occupancy at games," McBride said. "We're going to need every dime of it to help us in that respect."

Without football this fall, McBride estimated up to a 20 million dollar hit for Lubbock's economy. He said students returning to campus in general, is good news. 

"Rent and them buying groceries and them buying things in the community, but also providing a work force, there's a lot of part-time labor and some full-time labor there as well," McBride explained. "They add such a huge amount to our economy."

Texas Tech students are already arriving downtown. Classes start on the 24th and the Red Raiders kick off its season on September 12th.  

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