South Plains Food Bank introduces Dina Jeffries as new CEO - FOX34 Lubbock

South Plains Food Bank introduces Dina Jeffries as new CEO

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LUBBOCK, Texas -

There's a new leader in the fight against food insecurity in our area. The South Plains Food Bank has selected Dina Jeffries as its new CEO. 

"We have got exciting things ahead of us and we have a lot to accomplish," Jeffries said. 

The organization received 99 applicants and the search ended with Jeffries. David Deason, the Board Chair, said her 13 years at The Ronald McDonald House makes her more than qualified. 

"I think it's also good to get an outside perspective to see what's going on. She's been in the nonprofit world for a while so she's got some experience," Deason said.

Deason cited how Jeffries handling of the pandemic while at The Ronald McDonald House will be useful for them if there is a second wave. 

"She comes in knowing what is going on in the market and knowing what's going on in the crisis. She's seen it first hand as well and will help us through it," Deason said.

"We really have to be innovative and creative with how we distribute the food to those in need but also the many other programs we're getting involved with," Jeffries said.

Jeffries said the plan in the near future is to do more with less. 

"We've got big projects ahead of us and our summer volunteers will be leaving and other volunteers will be going back to school. We're gonna have to get some help," she said.

Her first day is August 10 and will fully move into the position August 31. 


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