Businesses stay connected with customers through social media - FOX34 Lubbock

Businesses stay connected with customers through social media

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A flower shop, entertainment space and insurance company are trying to stay connected with their clients during the pandemic.

All Flowered Up Too is a premier flower shop in Lubbock with same day delivery 7 days a week. When COVID-19 hit, orders dropped dramatically and now has slowly increased.

"More people were worried about buying toilet paper than they were any other product," All Flowered Up Too Owner Jeff Gillispie said.

All Flowered Up Too has used social media to band with other local places.

"Trying to create a real big, strong small business network," Gillispie said.

It has also been using virtual meetings more.

"I was like wow, I was stuck in old school mentality, and I could have been doing this all along," Gillispie said.

Main Event Lubbock is a venue space with party rooms, bowling, laser tag, mini golf, an arcade, and food and drink. It closed March 17. Preparing for a reopening, the focus has shifted.

"Besides having the guest experience the number one focus, we also got to tie the safety and sanitation to that as well," Main Event Lubbock General Manager RJ Guajardo said.

Despite being closed, Main Event has tried to continue engagement on social media.

"Trying to keep that guest top of mind and engage that we're going to have fun and we're going to celebrate however we can," Guajardo said.

As some places open up at 25 percent capacity, it's trying to study those places and the customer's reactions.

"It's a really good learning moment for us to see what our guests are expecting when they come back to enjoy themselves at our facility," Guajardo said.

Texas Farm Bureau Insurance offers policies for everyone, not just farmers. As an essential business, it stayed open, but employees work from home, relying on Zoom and Facetime.

"We were able to continue servicing new clients that were searching for new business," Texas Farm Bureau Insurance Agent Katie Schafer said.

Using social media, Schafer tries to educate people.

"I just wanted to help people in understanding any little things that might be associated with insurance that might take the burden off of them during this crazy time," Schafer said.

The Texas Farm Bureau Insurance lobby is now open.

All three businesses said the key to success now and probably the future is social media interaction.

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