Businesses use creativity to connect with customers amid pandemi - FOX34 Lubbock

Businesses use creativity to connect with customers amid pandemic

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Businesses in Lubbock are using creative ways to connect with their customers and continue providing services during current COVID-19 business regulations.

Flint Avenue Marketing helps businesses with branding, graphic design, web and mobile app development and marketing strategies. Since the pandemic, not being able to meet with people face to face has been a challenge.

"We have all these great rooms with tons of white boards and coming together and just collaborating in those spaces is so much fun and it brings so much life to the projects we're working on," Flint Avenue Marketing Owner Amy Wood said.

Now it's implemented virtual meetings and built a remote work guide for others to help them navigate working remotely.

During this time, Flint Avenue Marketing is trying to help its clients with digital branding, including using toilet paper as a marketing technique.

"It's pretty funny to see how so many companies have utilized a roll of toilet paper in their marketing efforts," Wood said.

Wood encourages businesses to communicate and use social media with your customers now more than ever.

"Putting out your story and not stopping to tell your story because you have fans, you have people in the city that want to hear from you," Wood said.

Since COVID-19, Racer Classic Car Wash does exterior washes only, so not as many employees are needed. While Texas Tech students went back home, that balanced it out so not many other employees dropped.

"So our scheduling got kind of thinned out," Racer Classic Car Wash Owner Andrew Zamora said.

While many people are staying home, business has fluctuated.

"Typically I'll look at the weather pattern for the next 10 days and I can pretty much forecast what we're going to do in revenue and how all that's going to turn out, but now this has completely turned that upside down," Zamora said.

Racer Classic Car Wash is using social media to promote the 'Race Together' program, giving away giftcards to local restaurants to people who get their cars washed.

"It all comes down to people and customers and your own people and treating them right and at the end of the day if you can create a culture like that or at least try to, I think that would advance you the most," Zamora said.

Scarborough Specialties is a promotional products company that does marketing, embroidery, and screen printing. It's been in business for 25 years, but the middle of March it saw a sixty-five percent decrease in revenue and needed to change the business model to be viable.

"We have pretty much all of our machines flip over to making those medical masks now and that's allowed us to bring back all of our employees and be hiring," Scarborough Specialties CEO Jay Jacobus said.

Jacobus said support one another during this time and reach out to people.

"It's also a chance for leaders to rise, so I would encourage people to get up and make a difference," Jacobus said.

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