Due to the Covid-19 shutdown, small businesses are seeking more support than ever before.
Fortunately for Lubbock businesses, Local LBK is here to help. Taylor McAlpine founded the business three years ago and has organically grown it's following to more than 11 thousand followers on Instagram.
"I really wanted to find ways to support our local community so originally we just went around taking pictures of my lunch and my lattes as an anonymous account," McAlpine said. "But since then, we started a formal program to get rewards and discounts with our members that join."
Local LBK helps nearly 50 Lubbock businesses thrive through it's membership program, which costs $50 dollars to join.
Members of the Local LBK are featured on the website (keepitlocallbk.com). This is where customers can get the inside scoop about a business and also receive a reward or discount to support it.
McAlpine says Local LBK has not paid for advertising and he credits the growth to community support.
"People are interested and curious about how they can get involved and get a good experience," McAlpine said. "We just encourage people to shop local and get the most out of Lubbock."
Local LBK's Instagram bio sums up their mission saying, "Lubbock's got it, we just help you know about it."
McAlpine also serves as the general manager at Sugar Browns Coffee, which helps him understand what it takes to keep a small business alive.
Sugar Browns Coffee is currently offering curbside pickup, phone-in orders, free delivery on Uber Eats and more.
"We're taking the experience that we have here and putting it to practice for our customers," McAlpine said. "Then we're able to share that knowledge with other members within Local LBK."
Local LBK recently partnered with California T's. Together they ran fundraiser, selling t-shirts and hats with the phrase "Keep It Local LBK" on them.
"We raised $1,300 dollars to be able to give back to business owners in the community to help their businesses stay afloat for awhile," McAlpine said. "I think it'll be really helpful."
Of the six businesses that applied for funding, three will be chosen to receive it.
"We asked them what they will use the funds for," McAlpine explained. "And just about every one said that they want to use it to keep employing their staff, they don't want to let people go."
It's moments like this, when McAlpine is reminded why he is proud to call Lubbock home.
"When you come to Lubbock, it's a different breed. People care here and people are more generous," McAlpine said. "Especially with Covid-19, I think it's just been a rally cry to be able to come together as a community even tighter."
The next step for Local LBK is launching an app to make supporting small businesses even easier. McAlpine says the app will be available in a few weeks and it will feature discount codes that people can use online while continuing to practice social distancing.