Small businesses adapt & connect with customers during pandemic - FOX34 Lubbock

Small businesses adapt & connect with customers during pandemic

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Small businesses may be struggling to keep going during this time, but many are making it work.

"Tough times, but getting creative," Piper Boutique Owner Shara Konechney said.

Piper is a fashion shop for ladies. As a store front, closing the doors to the public was tough.

"This time of year we'd normally be selling graduation dresses, getting girls ready for prom, and instead we're gearing everything to quarantine lounge wear and athlesiure wear," Konechney said.

They have adapted to continue serving customers.

"We're delivering their purchases curbside, so we're also offering free shipping if someone wants to shop online," Konechney said.

The girls working at Piper do live videos every day to show what's new and even let customers shop in the comments section or direct messaging.

"We are on social media, literally steroids," Konechney said.

They continue to try to take it to the next level.

"One post we did had almost two million likes on it, so I think people are literally just hungry for smiles and laughter," Konechney said.

Picoso's changes something different about their business model almost every day to get better, faster and stay within the changing guidelines.

"We've probably reorganized our back kitchen area about five or six times since then to just try to get smarter about how it's going to go out and more efficient. our staff just comes in every day right now just knowing 'alright what have we changed since yesterday.," Picoso's Mexican Kitchen Owner Jeremy Waller said.

Picoso's is new to the social media world.

"I never really thought social media had that big of a part in our business," Waller said.

Trying to be a light during this time, it is helping the vulnerable and needy.

"I think people have just been really excited about what we've doing for others from the health care workers to the first responders to the homeless," Waller said.

As part of the service industry, Mike Hiebert, the President and C.E.O. of Cantex Roofing and Construction, said he hasn't faced the same challenges as Picoso's, but has changed some aspects of his business.

"We had just started implementing a new CRM and a new server, so it allowed us to become mobile, so we have employees working from home and it's created new elements for us to communicated with our customers," Hiebert said.

While trying to stay relevant and in the public eye even with the doors closed, Cantex started a 30 days of giving gift card program to help medical professionals.

"If we can help do just our part, I think that's all anyone would ever ask for," Hiebert said.

All three businesses have about the same number of employees from when the pandemic started, some hiring more workers. The owners overall advice: stay creative, stay connected to customers and employees, and don't give up.

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