Helping businesses stay afloat amid pandemic - FOX34 Lubbock

Helping businesses stay afloat amid pandemic

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Using the power of social media, one family-owned business is working to keep others afloat.

This, as Lubbock's 4th disaster declaration went into effect on Tuesday night, forcing "non-essential" businesses to close for now.


California T's is combining forces with Local LBK to fight one of the nasty side-effects of this pandemic: loss of income and widespread layoffs.

Owner Madison Baker says, she was inspired by her own worries.  

"For me, it's being able to pay my employee for another week type of thing. You know, you have to pay vendors, you have to pay a million bills, just a lot of stuff that's coming to the forefront of my mind now," Baker said.


They are selling t-shirts online in the hopes to ease the burden on businesses as they struggle under the crushing weight of COVID-19.

They have already raised more than $600.


"10 dollars of each t-shirt sold, go into a fund, that we will distribute to small businesses that apply for funds that are needed," Baker explained.


The Lubbock Chamber of Commerce is also working to keep businesses afloat all you have to do is snap a photo and share online.


"We just think this is gonna be a good important function-- to enhance the amount of knowledge through social media that we all know about businesses that are up and running still," CEO and President Eddie McBride said.


Beginning Wednesday, the chamber will share creative and unique ways businesses are adjusting to social distancing guidelines with the #LBKLocalChallenge

There have been several lay-offs already.

"Try to keep as many businesses still in operation, afraid we're gonna lose a lot of businesses and some might not ever come back at all. The employees are going to have to find new jobs, it's going to be a long-term marathon after we're finished with this."

The Chamber also is a resource for helpful information, such as applying for unemployment or small business loans.

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