Texas Tech winter break impacts businesses - FOX34 Lubbock

Texas Tech winter break impacts businesses

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LUBBOCK, Texas -

The most wonderful time of the year can be a struggle for businesses in Lubbock.

As Texas Tech students go home for the holidays, several shops can suffer staffing issues and decreasing sales.

"There's 40,000 kids over there, it is about 80 percent of our clientele," Tahnee Elliott, the owner of T.C. Elli's, said.

The fall semester is the busiest season, she said, but when students leave, it can be a rough patch.

"We know that it's coming. There's about five weeks during this time of year where it does get a little bit slower," Elliott said. "Thank goodness we've got Christmas right before everything happens, so we're gift wrapping and sending out packages quite regularly."

To compensate for the loss, she said the business must save up and push for online sales.

"We run sales and stuff like that just to try to generate some income for the business, but the summertime is about the same way. It just kind of gets a little bit crazy as far as slowing down, everything kind of slowing down, so we just really try to ramp up online sales," Elliott said

For The Matador around the corner, owner Steve Massengale said staffing and business is affected but adds sometimes it looks worse than it actually is.

"As you can imagine, we've come off a really big week with graduation, and especially like at this location, we find that people from downtown continue to shop, and you find faculty and staff from Texas Tech come over and shop," Massengale said.

While a lot of the clientele is out for the holidays, both Massengale and Elliott encourage residents to continue supporting their businesses as well as others.

"We would encourage all citizens to come shop local, and there's some great businesses in downtown Lubbock and all over Lubbock that people can shop as they finish their Christmas shopping," Massengale said.

Elliott said doing so can have a huge impact on our community.

"We're all out here, we don't make a huge profit margin, especially when you're, you know, in clothing and gifts and some things like that, so always remember it's really important to support local," she said.


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