The NCAA Board of Governors has voted to allow student-athletes to make money off their names, images and likenesses.
This change is aimed at helping modernize college athletics. Decision-makers say it will be in a manner consistent with the collegiate model.
The board has directed the three separate divisions to start figuring out how to make it work. All changes must ensure each student gets the same opportunities to make money as all other students. It must also prioritize education and the collegiate experience.
"That recruitment process is really part of the core of what constitutes anything like a fair level playing field," NCAA President Mark Emmert said. "And structuring a model for allowing students to monetize a name, image and likeness while maintaining some recruiting balance is is one of the biggest and hardest issues that everyone's dealing with."
Texas Tech Athletics Director Kirby Hocutt says this should help treat athletes like any other college student.
"My thought process goes back to a few years ago when [quarterback] Nic Shimonek was on campus," Hocutt said. "Nic had his own furniture restoration business, but he could not use his name, image, or likeness to promote his business. I forget what he called it -- but any other student on campus could've used their name to promote their furniture restoration business. I don't think that was fair to Nic or any other student athletes."
Hocutt says the first report from the NCAA's name, image and likeness working group should be out next month. Each division's new rules must be delivered by January 2021.