Firehouse Subs to host 8th annual 'H2O for Heroes' bottled water - FOX34 Lubbock

Firehouse Subs to host 8th annual 'H2O for Heroes' bottled water drive

Image from Firehouse Subs Image from Firehouse Subs
LUBBOCK, Texas -

(Press Release)

Firehouse Subs is inviting guests nationwide to join its effort to hydrate local heroes and communities with the eighth annual H2O for Heroes bottled water collection drive.

On Saturday, Aug. 3, Firehouse Subs restaurants will offer one medium sub* to each guest who brings in at least one unopened, 24-pack of bottled water. The water benefits local fire and police departments, emergency victims, senior and community centers and more to aid those in need of water during the hot summer months when dehydration and other heat-related illnesses are most threatening.

Nearly 30,000 cases of bottled water were donated during last year’s collection efforts, and in 2019, Firehouse Subs will be able to double the impact with a new partnership with DASANI® water. DASANI will match water collected from Firehouse Subs’ guests in the United States through H2O for Heroes case-for-case, up to 60,000 cases.

Guests can bring in any brand of bottled water on Aug. 3. As a brand founded by two former firemen 25 years ago, Firehouse Subs hosts the one-day drive to offer lifesaving support and relief to first responders and vulnerable citizens who have an imperative need for protection against extreme heat-related situations.

“Initiatives like H2O for Heroes bring our mission statement to life, and with DASANI committed to matching the water collected from our guests, we have the ability to provide an essential resource to even more first responders and their communities than ever before,” said Firehouse Subs Co-Founder Robin Sorensen. “As former firefighters, my brother Chris and I are truly proud of the relief this program is able to bring – from hydrating firefighters in the scorching summer heat to keeping K9 officers cool on patrol, this water is a lifesaving tool.”

H2O for Heroes began in 2012 by Phoenix-area franchisees Jerry and Windy Griffin as a local initiative to encourage bottled water donations at a time when wildfires and drastic heat depleted the supplies of several of their local first responder organizations; in 2016, Firehouse Subs expanded the program into a nationwide effort.

To participate in the H2O for Heroes collection drive efforts, visit or download the Firehouse Rewards app to find your nearest location.

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