Big Brothers Big Sisters of Lubbock re-branding - FOX34 Lubbock

Big Brothers Big Sisters of Lubbock re-branding

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Big Brothers Big Sisters of Lubbock Big Brothers Big Sisters of Lubbock
LUBBOCK, Texas -

Big Brothers Big Sisters of Lubbock launches a new brand, with the hopes to attract more diverse volunteers.

The organization in Lubbock currently has close to 100 children waiting for a mentor.

"70 of those are little boys, 30 of those are little girls so this new look for us is really just something new for us," Daniel Johnson, Marketing Coordinator, said. "We've been in the Lubbock community for about 50 years and our logo's been around for a long time and it just really hasn't had that connection."

This is just the start for it's re-branding.

The organization has plans to implement a new technology system and new training programs.

Learn more about the new brand positioning, the logo or messaging, or how to get involved in with Big Brothers Big Sisters.

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